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Ángel Pérez

MarCom & eCommerce Manager | Heidelberg Spain Barcelona, Spain

Biography

With a studies of Economics and Communication, he has held the position of Head of Communication, Marketing and Digital Strategies for 10 years at Heidelberg Spain. In recent years within the multinational structure of Heidelberg she has directed the Southern Europe Cluster.

Sessions

16:00h

Keynote | CONVERSATIONS. Impulso, knowledge area

Coldfoil or Hotfoil – Compete or Complement?

Ángel Pérez Heidelberg Spain MarCom & eCommerce Manager Speaker

Ignacio Baquero Checa Heidelberg Spain Product Manager Sheetfed Business driver HSP Speaker

24-05-2022 16:00 24-05-2022 16:30 Europe/Madrid Coldfoil or Hotfoil – Compete or Complement?

At a time when packaging is a growing market and finishes are what make the difference, there are two laminate technologies that coexist and complement each other. Which one should we choose?

Zona Conocimiento - Hall 1

Tue 24 16:00h - 16:30h Zona Conocimiento - Hall 1

12:00h

Roundtable | CONVERSATIONS. Impulso, knowledge area

Sustainable Printing. Marketing or Engagement

Ángel Pérez Heidelberg Spain MarCom & eCommerce Manager Moderador

Jaime de Diego Oliva Product Manager Heidelberg Spain Vice-president, Foro Jóvenes Impresores (Young Printers' Forum) Speaker

Oriol Llinàs Martí Unión Papelera Head of Development in New Projects Speaker

Patricia Garcia-Manso Hernández CEO - DIN Impresores Presidente - Foro Jóvenes Impresores Speaker

Laure Molinié @EGISA / Partner @Time for the Planet Marketing, Communications & Sustainable Packaging Developer Speaker

#Sustainability

27-05-2022 12:00 27-05-2022 13:30 Europe/Madrid Sustainable Printing. Marketing or Engagement

Language has many faces and we use words, sometimes endowing them with meanings that suit our convenience. Sustainability, ecofriend, efficient waste management, minimising deforestation or carbon neutral are some of the terms we often use without appreciating the significance of their true meanings. Each of us, in our own space, as influencers, manufacturers, designers or printers, should make an effort and be very strict when it comes to flirting with these words. It is essential to be respectful of the environment when thinking, designing, printing and commissioning, and to be careful with the language we use when explaining what we do. As Al Gore said "The dichotomy between development and sustainability is a false one. Without a planet, there is no economy", and it is up to us to find the balance.