Impulse/Dialogues

We’ll address the problem of the unlawful trade of counterfeits and crimes against people’s identity and industrial and intellectual property as a growing global threat to documents and products. We’ll study the sectors that are most under threat.

SICPA, as a pioneer in unique cutting-edge technologies based on a combination of material and digital security measures, will explain how to resolve and combat this complex scenario.

Several changes in technologies and society are leading to a rethinking of their activity and the dynamics in their relationship with their customers. Within this scenario, it’s essential to understand the sector’s moment in time, to acknowledge the situation and to draw the paths to facilitate an appropriate evolution to adapt and provide the service required by the new market dynamics. A review of the current and likely future data, accompanied by suitable attitudes in the foreseeable future, will establish the bases of the progress plan to guarantee what lies ahead.

Find out how artificial intelligence adapted to the graphic arts and personalisation industry can transform your daily tasks with advanced applications and tools to maximise quality and productivity.

Session coordinated by AEBRAND and IPMARK magazine where printing will be valued in brand building, management and activation, based on the explanation of practical cases and results obtained.

The Catalan Graphic Industry and Communication GUILD presents this strategic project to drive the transformation. Printing our Future defines a new (collaborative and circular) production model whereby the participation of companies is key to optimising/sharing technology and human capital. 

Known as the silent salesman, packaging constitutes the final interaction between the brand and the end consumer before the decision to purchase. Although large distribution companies launch their own brands, they still need graphic communication, which is always embodied in physical and printed packaging. During the successive crises we’ve witnessed in our time, packaging has remained a kind of refuge-speciality for printers, as it’s an element that must always be physical and it can’t be digitised. However, printers must always keep track of technological innovation and the conditioning factors of the market, given that, when it comes to addressing their activity as packaging transformers in the European Union, there are numerous regulations that will affect their work.

We’re witnessing the birth of REPAPER, the GUILD’s innovative platform for the purchase and sale of materials in the graphic sector that promotes the circular economy. Our aim is to facilitate the use of stocks of materials by companies in the sector, thus contributing to increased sustainability. - Avoidance of stock accumulation: it helps to manage idle material that may become obsolete and improve warehouse spaces. - Economic recovery: it allows the economic recovery of investment in raw materials. - Sustainability: it contributes to the protection of the environment by making the most of the available resources. - The GUILD acts by providing the platform, but it ISN’T actively involved in the transactions.

An event during which we’ll explore the thrilling process of transforming a creative idea into a high-quality printed product. This debate, chaired by Víctor Palau, editor and director of Gràffica, will feature Jesús Del Hoyo, dean emeritus of the Graphic Designers’ Association of Catalonia, together with a leading designer and a renowned printer (both to be confirmed). We’ll address crucial issues such as the devotion of printers and the care they take to transfer designers’ ideas to the printed item, creating products that excel in a highly digitised market. We’ll analyse the differences between offset and digital printing and the various kinds of current-day digital printing and their respective benefits and drawbacks. We’ll also discuss the importance of paper finishes and supports in large projects and we’ll predict the future of the printing industry: Where are we headed in the coming decades? What are designers looking for and what should they bear in mind when Impulso/Diálogos

In this 1.5-hour session we’ll discuss the appropriate omni-channel business strategies to attract customers in the current times characterised by oversupply, the digital transformation and artificial intelligence. The quality content together with elements of humour will make this talk essential for any entrepreneur/seller.

If you’re just starting out or you want to incorporate new products and techniques into your project, I’ll tell you about the methodologies, suppliers, platforms and tools that will enable you to move up to the next level without any need for investment.

Measures to promote sustainability and the circular economy by means of eco-design will be combined with digitisation and industry 4.0 to secure more efficient production.

Synergies between suppliers, manufacturers and designers to implement eco-design:

- Keys to green printing, digitisation, energy efficiency and the implementation of measures to drive the circular economy.

- Optimising design with production, transport, recycling and reuse in mind.

- Digital printing, personalisation and reduced print runs/waste.  

Sustainable printing solutions to reduce the carbon footprint:

- Machinery, materials, vegetable-based inks and digital tools that help to reduce CO2 emissions.

- Solutions geared towards commercial printing

- Solutions geared towards packaging

Once the apocalyptic visions about the end of the “book” have been put to one side, this round table will discuss the current state, health and co-existence or otherwise of editorial design, the book and the magazine in the physical and virtual environments. 

Panel discussion in the fair’s Impulso-Diálogos area on digital printing applications in the manufacturing industry that will feature the participation of representatives of the Design Institute of Spain (D!OS), graphic technology suppliers, industrial designers and companies from different sectors of activity that use printing in their production processes.  

It will present printed electronics as a market niche to be explored by graphic arts companies that are considering applying materials, inks and functional printing technologies to the development of new high value-added products. It will also showcase examples of companies that have already invested in this field of activity.

It will be a highly practical session featuring success stories. We’ll discuss communication and provide examples of AI applied to communication, etc.  

The personalisation of spaces is one of the macro-trends in interior design to be found around the world. Digital printing has become an invaluable tool enabling design professionals to undertake unique and exclusive projects. At this table we’ll bring together interior designers with experience in the use of these solutions who’ll tell us  about the new demands for customisation in their designs, the most innovative industrialists in the development of digital printing technologies for the decoration sector and companies at the forefront of these solutions in their products. Chaired by: Pilar Marcos, director of the Diseño Interior magazine.

Discover the potential of AI through a practical and effective training experience that will reveal the main applications of AI, specific cases of professional use and productivity for businesses and companies. Participants will be encouraged to think for themselves about ways to apply AI in their own professional tasks and objectives.