Track: Sales and marketing

How to smoothly implement sensory printed marketing or how to “engage” all five senses of customers, creating a memorable and meaningful experience.

In this 1.5-hour session we’ll discuss the appropriate omni-channel business strategies to attract customers in the current times characterised by oversupply, the digital transformation and artificial intelligence. The quality content together with elements of humour will make this talk essential for any entrepreneur/seller.

If you’re just starting out or you want to incorporate new products and techniques into your project, I’ll tell you about the methodologies, suppliers, platforms and tools that will enable you to move up to the next level without any need for investment.

Panel discussion in the fair’s Impulso-Diálogos area on digital printing applications in the manufacturing industry that will feature the participation of representatives of the Design Institute of Spain (D!OS), graphic technology suppliers, industrial designers and companies from different sectors of activity that use printing in their production processes.  

The personalisation of spaces is one of the macro-trends in interior design to be found around the world. Digital printing has become an invaluable tool enabling design professionals to undertake unique and exclusive projects. At this table we’ll bring together interior designers with experience in the use of these solutions who’ll tell us  about the new demands for customisation in their designs, the most innovative industrialists in the development of digital printing technologies for the decoration sector and companies at the forefront of these solutions in their products. Chaired by: Pilar Marcos, director of the Diseño Interior magazine.