Track: Design & advertising

An event during which we’ll explore the thrilling process of transforming a creative idea into a high-quality printed product. This debate, chaired by Víctor Palau, editor and director of Gràffica, will feature Jesús Del Hoyo, dean emeritus of the Graphic Designers’ Association of Catalonia, together with a leading designer and a renowned printer (both to be confirmed). We’ll address crucial issues such as the devotion of printers and the care they take to transfer designers’ ideas to the printed item, creating products that excel in a highly digitised market. We’ll analyse the differences between offset and digital printing and the various kinds of current-day digital printing and their respective benefits and drawbacks. We’ll also discuss the importance of paper finishes and supports in large projects and we’ll predict the future of the printing industry: Where are we headed in the coming decades? What are designers looking for and what should they bear in mind when Impulso/Diálogos

Panel discussion in the fair’s Impulso-Diálogos area on digital printing applications in the manufacturing industry that will feature the participation of representatives of the Design Institute of Spain (D!OS), graphic technology suppliers, industrial designers and companies from different sectors of activity that use printing in their production processes.  

The personalisation of spaces is one of the macro-trends in interior design to be found around the world. Digital printing has become an invaluable tool enabling design professionals to undertake unique and exclusive projects. At this table we’ll bring together interior designers with experience in the use of these solutions who’ll tell us  about the new demands for customisation in their designs, the most innovative industrialists in the development of digital printing technologies for the decoration sector and companies at the forefront of these solutions in their products. Chaired by: Pilar Marcos, director of the Diseño Interior magazine.