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Oriol Llinàs Martí

Head of Development in New Projects | Unión PapeleraBarcelona, Spain
Oriol Llinàs Martí

Biography

Throughout my working life I have worked as a Packaging Technician and Optimizer of industrial resources, always within the graphic arts. Now at Unión Papelera I dedicate myself to searching for new real and feasible materials to introduce them to the national market and advising printers, designers and end customers.

Sessions

12:00h
Roundtable | CONVERSATIONS. Impulso, knowledge area Management

Sustainable Printing. Marketing or Engagement

Ángel Pérez
Ángel Pérez Heidelberg SpainMarCom & eCommerce ManagerModerador
Jaime de Diego Oliva
Jaime de Diego OlivaProduct Manager Heidelberg SpainVice-president, Foro Jóvenes Impresores (Young Printers' Forum)Speaker
Cristian Arenas
Cristian Arenas Tois EstudioCEOSpeaker
Oriol Llinàs Martí
Oriol Llinàs MartíUnión PapeleraHead of Development in New ProjectsSpeaker
Patricia Garcia-Manso Hernández
Patricia Garcia-Manso HernándezCEO - DIN ImpresoresPresidente - Foro Jóvenes ImpresoresSpeaker
Laure Molinié
Laure Molinié @EGISA / Partner @Time for the PlanetMarketing, Communications & Sustainable Packaging DeveloperSpeaker

#Sustainability

27-05-2022 12:0027-05-2022 13:30Europe/MadridSustainable Printing. Marketing or Engagement

Language has many faces and we use words, sometimes endowing them with meanings that suit our convenience. Sustainability, ecofriend, efficient waste management, minimising deforestation or carbon neutral are some of the terms we often use without appreciating the significance of their true meanings. Each of us, in our own space, as influencers, manufacturers, designers or printers, should make an effort and be very strict when it comes to flirting with these words. It is essential to be respectful of the environment when thinking, designing, printing and commissioning, and to be careful with the language we use when explaining what we do. As Al Gore said "The dichotomy between development and sustainability is a false one. Without a planet, there is no economy", and it is up to us to find the balance.

Zona Conocimiento - Hall 1
Fri 27 12:00h - 13:30h Zona Conocimiento - Hall 1
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