CONVERSATIONS. Impulso, knowledge area

Find out quickly about the main public funding lines, calls for proposals and granting bodies, and how to stay informed.

This presentation aims to demonstrate the application of sublimation in conjunction with digital design, as applied to different fabrics to achieve results with a high visual impact. This technique, combined with knowledge of clothing and textile technology, achieves reproductions that are hard to attain by other methods.

Enric Jové, CEO of the McCann Barcelona agency, with extensive experience in brand building, has worked for companies such as Vueling, Mapfre, Port Aventura, Ametller Origen, Nestlé, Aldi, CaixaBank, Base and Festival Cruïlla. We will learn about the principles of branding, how the right brand building will allow us to directly generate more business.

In this session we will talk about the post-pandemic market changes with regard to production timings and how companies have had to adapt to a much shorter production period. We will also talk about sustainable materials and companies’ changing mindset.

At a time when packaging is a growing market and finishes are what make the difference, there are two laminate technologies that coexist and complement each other. Which one should we choose?

A quick review of what digital textile printing has been, where we are and what social factors and technological advances will change what we know now and how we must be prepared for a change that is not based solely on technological advances.

Today's society and the planet demand designers to take clear and firm responsibility for all manner of consequences derived from the projects they undertake. The same goes for industry, business and government which must respectively take up this challenge, assume the costs, and pass strong regulations so that we designers, in a way that is neither traumatic nor heroic, can integrate packaging that is more accessible for individuals and societies with differing characteristics, and one committed to the planet and its well-balanced capacities. This round table is a Preview of the Design Seminars for All [Jornades Disseny per a Tothom] from the Official Graphic Design School of Catalonia [Col·legi Oficial de Disseny Gràfic de Catalunya].

Fewer and fewer books are being sold, but more and more titles are on sale, while the number of annual best sellers is gradually decreasing. In this respect, a more efficient and competitive development of print-on-demand, a system based on the digitisation of content, is needed as a way to meet an increasingly fragmented demand. This type of initiative would make it possible to always have all the books in the publishing catalogue available for printing from one copy. In short, the aim is to make the widest possible choice available to the potential purchaser. Imagine an ideal situation in which all books are available to the consumer through digital files, and can be printed from a single copy, the potential for growth in turnover for the whole book marketing chain is obvious, in addition to the cost savings due to reduced storage space requirements, and the possible reduction of return costs, as books are ordered on a firm order basis. Thus, the book goes from being a product of supply to a product of demand.

With the wide variety of textures, scents and finishes out there, combined with Digital Printing technology, you can expand your product offerings and clearly stand out from the competition. 

This session will discuss the importance of sustainability reporting in today's business in general and will include a short presentation of EPSON's report in Europe.  

Many myths are written about flexible packaging, but the reality based on scientific research is that it provides many advantages over other types of packaging. Less use of materials, more efficient transport, their barrier properties and improved Life Cycle Assessment are some of them.

"Innovation" has become a buzzword. It is omnipresent in business, political and social discourse. But how to master innovation to create value? Is it that easy? The increasing diversity and dispersion of knowledge, the growth of new markets, the emergence of new competitors and the speed of change demand a different way of innovating in companies. They need to transform themselves to compete globally with the best solution and they need to do it quickly. This context requires a new approach to make companies global innovators and the adoption of a collaborative approach.

We are living in a time of great changes in the world of packaging, motivated by factors such as: the redefinition of product categories, the response to the challenge of sustainability and the implementation of new technological tools. In this context, a new horizon is opening up for the sector, where the symbolic and functional value of Packaging as a complement to the product is no longer sufficient. Today, a new vision of the strategic value of packaging is creating a universe of opportunities for the development of new solutions.

For some years now, functional printing and electronic printing have been moving forward along parallel paths but at different speeds, yet disruptive features in both have caused them to converge. There are clear examples with enough potential to be the new products of the future, and in this presentation we will explain the main characteristics of the technology and give examples of use cases.

Sustainable printing goes far beyond the use of environmentally friendly materials and inks. Discover how we act in each stage of a project to give it a Green Print approach: contributions in the briefing phase, recycled material supports, packaging and shipping efficiencies, the circular economy, etc. We will also explain the new trend of communicating the eco-virtues of your graphics through the printing itself.

Lluís Rovira, Managing Director at SUNDISA, will review the company's key moments in this presentation. SUNDISA, which was the main supplier for the 1992 Olympic Games, has managed to adapt to the new market needs thanks to digitalisation. It is now fully committed to sustainability.

During this presentation, we will review the business development opportunities that graphic printers can offer their customers, either by adding value to their applications or by reducing production costs by combining different printing technologies.

Language has many faces and we use words, sometimes endowing them with meanings that suit our convenience. Sustainability, ecofriend, efficient waste management, minimising deforestation or carbon neutral are some of the terms we often use without appreciating the significance of their true meanings. Each of us, in our own space, as influencers, manufacturers, designers or printers, should make an effort and be very strict when it comes to flirting with these words. It is essential to be respectful of the environment when thinking, designing, printing and commissioning, and to be careful with the language we use when explaining what we do. As Al Gore said "The dichotomy between development and sustainability is a false one. Without a planet, there is no economy", and it is up to us to find the balance.