• Back | Home Agenda
    Share speaker Print

    Laura Blanco

    Pressgraph
    Laura Blanco

    Sessions

    15:30h
    Mesa redonda | Impulse/Dialogues

    Packaging, the silent salesman that’s always printed

    Laura Blanco
    Laura Blanco Pressgraph Moderador/Presentador
    Elisenda Vergés
    Elisenda Vergés Etiquetas Anver Director Speaker
    Carles Sala
    Carles Sala Bulldog Studio Founder and designer Speaker
    Ángel Pérez
    Ángel Pérez Heidelberg General Manager Marketing Speaker
    Jordi Cañadas
    Jordi Cañadas Fedrigoni Self-Adhesives Technical Manager Speaker
    Ana Lasierra
    Ana Lasierra Bella Aurora Labs Packaging Manager Speaker
    Ernest Ginjaume
    Ernest Ginjaume Grupo Comart General Director Speaker
    Pilar Arrayás
    Pilar Arrayás Carton Circular Director Speaker

    01-10-2024 15:30 01-10-2024 16:30 Europe/Madrid Packaging, the silent salesman that’s always printed

    Known as the silent salesman, packaging constitutes the final interaction between the brand and the end consumer before the decision to purchase. Although large distribution companies launch their own brands, they still need graphic communication, which is always embodied in physical and printed packaging. During the successive crises we’ve witnessed in our time, packaging has remained a kind of refuge-speciality for printers, as it’s an element that must always be physical and it can’t be digitised. However, printers must always keep track of technological innovation and the conditioning factors of the market, given that, when it comes to addressing their activity as packaging transformers in the European Union, there are numerous regulations that will affect their work.

     Impulso/Diálogos
    Tue 1 15:30h - 16:30h Impulso/Diálogos
    Read more
    Close