• Back to blog

    In this second part of our series on artificial intelligence, we explore how AI is transforming production and processes in different areas of the graphic arts industry: machinery, labels and packaging, and large format and visual communication.

    A new generation of machinery

    Artificial intelligence is driving a new generation of machinery in which automation, data analysis and connectivity optimise every stage of production. Its main contributions are:

    • Process digitalisation
    • Waste reduction
    • Greater production flexibility

    Equipment that adjusts itself, detects deviations and learns from each job makes it possible to produce better with fewer resources.

    Labels and packaging: responding to the market

    In labels and packaging, AI enables production adapted to new market demands:

    • Short runs and personalisation
    • Traceability and sustainability
    • Quality control and faster response

    An area where deadlines are increasingly tight and the ability to react quickly makes all the difference.

    AI and the transformation of the graphic arts industry (II): machinery, labels and large format – image 1AI and the transformation of the graphic arts industry (II): machinery, labels and large format – image 2AI and the transformation of the graphic arts industry (II): machinery, labels and large format – image 3AI and the transformation of the graphic arts industry (II): machinery, labels and large format – image 4AI and the transformation of the graphic arts industry (II): machinery, labels and large format – image 5

    Large format and visual communication

    In large format and visual communication, AI optimises the whole process, from design to production: space design and simulation, artwork preparation and material calculation, and production planning and control. It also speeds up tasks such as creating renders and quotes.

    Better decisions at every stage

    Technology optimises every stage of the process and supports decision-making. In the third and final part of the series, we will look at the role of AI in inks and consumables, prepress and management software.

    AI in production

    • Machinery: digitalisation, less waste and more flexibility
    • Labels and packaging: personalisation, traceability and quality
    • Large format: simulation, artwork and planning

    Discover all the latest industry developments at Graphispag 2027

    4–7 May 2027 · Gran Via, Fira de Barcelona