Track: Management

Find out quickly about the main public funding lines, calls for proposals and granting bodies, and how to stay informed.

Enric Jové, CEO of the McCann Barcelona agency, with extensive experience in brand building, has worked for companies such as Vueling, Mapfre, Port Aventura, Ametller Origen, Nestlé, Aldi, CaixaBank, Base and Festival Cruïlla. We will learn about the principles of branding, how the right brand building will allow us to directly generate more business.

This session will discuss the importance of sustainability reporting in today's business in general and will include a short presentation of EPSON's report in Europe.  

"Innovation" has become a buzzword. It is omnipresent in business, political and social discourse. But how to master innovation to create value? Is it that easy? The increasing diversity and dispersion of knowledge, the growth of new markets, the emergence of new competitors and the speed of change demand a different way of innovating in companies. They need to transform themselves to compete globally with the best solution and they need to do it quickly. This context requires a new approach to make companies global innovators and the adoption of a collaborative approach.

Language has many faces and we use words, sometimes endowing them with meanings that suit our convenience. Sustainability, ecofriend, efficient waste management, minimising deforestation or carbon neutral are some of the terms we often use without appreciating the significance of their true meanings. Each of us, in our own space, as influencers, manufacturers, designers or printers, should make an effort and be very strict when it comes to flirting with these words. It is essential to be respectful of the environment when thinking, designing, printing and commissioning, and to be careful with the language we use when explaining what we do. As Al Gore said "The dichotomy between development and sustainability is a false one. Without a planet, there is no economy", and it is up to us to find the balance.