David Santamaría

Project Director | Lateral BrandingBarcelona, Spain
David Santamaría


Graphic designer and specialist in Graphic Arts, specialising in packaging since 1999. Founding partner and project manager of Lateral Branding, a Branding and Packaging studio, since 2007, with extensive experience in Food and Beverage.


Mesa Redonda | CONVERSATIONS. Impulso, knowledge area Packaging

Accessible and Engaging Packaging

Tin Fonts
Tin Fonts Col·legi Oficial de Disseny Gràfic de CatalunyaModerador
Francisco Tornos Moneva
Francisco Tornos MonevaIpacklabDesignerSpeaker
Silvia Andrea Cristian Ladaga
Silvia Andrea Cristian Ladaga Universidad de BarcelonaDirector of the Master's Degree in Digital Accessibility for Education, Communication and DesignSpeaker
Eduardo López-Román
Eduardo López-Román Socio fundador de la asociación de la abogacía digital, ENATICDigital Lawyer, DPO, Data Protection & IT Lawyer, Lecturer Ms Digital Law at Universitat de BarcelonaSpeaker
David Santamaría
David Santamaría Lateral BrandingProject DirectorSpeaker
Carles Cargol
Carles Cargol Alzamora GroupHead of R&DSpeaker

25-05-2022 11:0025-05-2022 12:00Europe/MadridAccessible and Engaging Packaging

Today's society and the planet demand designers to take clear and firm responsibility for all manner of consequences derived from the projects they undertake. The same goes for industry, business and government which must respectively take up this challenge, assume the costs, and pass strong regulations so that we designers, in a way that is neither traumatic nor heroic, can integrate packaging that is more accessible for individuals and societies with differing characteristics, and one committed to the planet and its well-balanced capacities. This round table is a Preview of the Design Seminars for All [Jornades Disseny per a Tothom] from the Official Graphic Design School of Catalonia [Col·legi Oficial de Disseny Gràfic de Catalunya].

Zona Conocimiento - Hall 1
Wed 25 11:00h - 12:00h Zona Conocimiento - Hall 1