Cristian Arenas

CEO | Tois EstudioBarcelona, Spain
Cristian Arenas


Founded in 2005, Tois Estudio is dedicated to art direction, graphic design and content creation. We work with clients such as El Terrat, General Optica, Audio, Lufthansa and we care about adapting their image to market trends and reflecting their essence through design.


Roundtable | CONVERSATIONS. Impulso, knowledge area Management

Sustainable Printing. Marketing or Engagement

Ángel Pérez
Ángel Pérez Heidelberg SpainMarCom & eCommerce ManagerModerador
Jaime de Diego Oliva
Jaime de Diego OlivaProduct Manager Heidelberg SpainVice-president, Foro Jóvenes Impresores (Young Printers' Forum)Speaker
Cristian Arenas
Cristian Arenas Tois EstudioCEOSpeaker
Oriol Llinàs Martí
Oriol Llinàs MartíUnión PapeleraHead of Development in New ProjectsSpeaker
Patricia Garcia-Manso Hernández
Patricia Garcia-Manso HernándezCEO - DIN ImpresoresPresidente - Foro Jóvenes ImpresoresSpeaker
Laure Molinié
Laure Molinié @EGISA / Partner @Time for the PlanetMarketing, Communications & Sustainable Packaging DeveloperSpeaker


27-05-2022 12:0027-05-2022 13:30Europe/MadridSustainable Printing. Marketing or Engagement

Language has many faces and we use words, sometimes endowing them with meanings that suit our convenience. Sustainability, ecofriend, efficient waste management, minimising deforestation or carbon neutral are some of the terms we often use without appreciating the significance of their true meanings. Each of us, in our own space, as influencers, manufacturers, designers or printers, should make an effort and be very strict when it comes to flirting with these words. It is essential to be respectful of the environment when thinking, designing, printing and commissioning, and to be careful with the language we use when explaining what we do. As Al Gore said "The dichotomy between development and sustainability is a false one. Without a planet, there is no economy", and it is up to us to find the balance.

Zona Conocimiento - Hall 1
Fri 27 12:00h - 13:30h Zona Conocimiento - Hall 1