Arantxa Mellado Bataller

CEO | LiberExpressMadrid, Spain
Arantxa Mellado Bataller


Arantxa Mellado is an analyst and consultant specialising in the book supply chain, metadata and POD, with 20 years' experience in the publishing industry. She runs LiberExpress, an on-demand book distribution company, which she co-founded. She is a lecturer on the Master's degree in publishing at the UAM and author of reports on the book sector.


Mesa Redonda | CONVERSATIONS. Impulso, knowledge area Editorial

New Developments in Print-on-Demand for the Book Industry

José Manuel Anta Carabias
José Manuel Anta CarabiasFandeManaging DirectorModerador
Jesús Núñez Alonso
Jesús Núñez Alonsoe-VersusCEOSpeaker
Miguel Ángel Sánchez Maza
Miguel Ángel Sánchez MazaPodiprintManaging DirectorSpeaker
Arantxa Mellado Bataller
Arantxa Mellado BatallerLiberExpressCEOSpeaker

25-05-2022 13:0025-05-2022 14:00Europe/MadridNew Developments in Print-on-Demand for the Book Industry

Fewer and fewer books are being sold, but more and more titles are on sale, while the number of annual best sellers is gradually decreasing. In this respect, a more efficient and competitive development of print-on-demand, a system based on the digitisation of content, is needed as a way to meet an increasingly fragmented demand. This type of initiative would make it possible to always have all the books in the publishing catalogue available for printing from one copy. In short, the aim is to make the widest possible choice available to the potential purchaser. Imagine an ideal situation in which all books are available to the consumer through digital files, and can be printed from a single copy, the potential for growth in turnover for the whole book marketing chain is obvious, in addition to the cost savings due to reduced storage space requirements, and the possible reduction of return costs, as books are ordered on a firm order basis. Thus, the book goes from being a product of supply to a product of demand.

Zona Conocimiento - Hall 1
Wed 25 13:00h - 14:00h Zona Conocimiento - Hall 1