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Oriol Llinàs Martí

Head of Development in New Projects | Unión Papelera Barcelona, Spain
Oriol Llinàs Martí

Biography

Throughout my working life I have worked as a Packaging Technician and Optimizer of industrial resources, always within the graphic arts. Now at Unión Papelera I dedicate myself to searching for new real and feasible materials to introduce them to the national market and advising printers, designers and end customers.

Sessions

12:00h
Roundtable | CONVERSATIONS. Impulso, knowledge area

Sustainable Printing. Marketing or Engagement

Ángel Pérez
Ángel Pérez Heidelberg Spain MarCom & eCommerce Manager Moderador
Jaime de Diego Oliva
Jaime de Diego Oliva Product Manager Heidelberg Spain Vice-president, Foro Jóvenes Impresores (Young Printers' Forum) Speaker
Oriol Llinàs Martí
Oriol Llinàs Martí Unión Papelera Head of Development in New Projects Speaker
Patricia Garcia-Manso Hernández
Patricia Garcia-Manso Hernández CEO - DIN Impresores Presidente - Foro Jóvenes Impresores Speaker
Laure Molinié
Laure Molinié @EGISA / Partner @Time for the Planet Marketing, Communications & Sustainable Packaging Developer Speaker

#Sustainability

27-05-2022 12:00 27-05-2022 13:30 Europe/Madrid Sustainable Printing. Marketing or Engagement

Language has many faces and we use words, sometimes endowing them with meanings that suit our convenience. Sustainability, ecofriend, efficient waste management, minimising deforestation or carbon neutral are some of the terms we often use without appreciating the significance of their true meanings. Each of us, in our own space, as influencers, manufacturers, designers or printers, should make an effort and be very strict when it comes to flirting with these words. It is essential to be respectful of the environment when thinking, designing, printing and commissioning, and to be careful with the language we use when explaining what we do. As Al Gore said "The dichotomy between development and sustainability is a false one. Without a planet, there is no economy", and it is up to us to find the balance.

 Zona Conocimiento - Hall 1
Fri 27 12:00h - 13:30h Zona Conocimiento - Hall 1
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