A GLANCE INTO THE FUTURE
During the last fair, Graphispag put on different kinds of activities for all the visitors and exhibitors with the intention of creating opportunities to unify criteria and update knowledge.
DIALOGUES - MOMENTUM
Many people opted for this inspirational training formula
Graphispag held 30 talks and panel discussions with the participation of 54 speakers. These were designed to help printers to find inspiration to revamp their graphic service portfolios and expand their businesses. The sessions covered two kinds of topics:
Experts, printing companies and users of graphic services discussed, among other issues, sustainability in graphic products and processes, technology, customisation, printing on demand in the publishing world, functional printing, packaging printing, textile printing, training and productivity.
There were also talks focusing on management, motivation, resilience and business leadership so as to instil optimism into graphic professionals at a key moment in the relaunching of their activity, serving to explore business opportunities, implement sustainable processes, find funding, improve marketing and sales strategies and promote the digital transformation.
A showroom during which everyone was able to interact with the future of the sector
A space designed to enable attendees to see, touch and interact with all kinds of applications and finished graphic products, provided by exhibitors and printers willing to explain the techniques and materials used and answer questions.
More than a hundred applications printed on different materials and surfaces with applications in sectors such as publishing, textiles, packaging, labelling, interior design and advertising were on display in this area.
2021 ANUARIA AWARDS
Graphispag held a ceremony to present the 2021 Anuaria Awards, the Spanish National Graphic Design Awards organised by Veredictas International in partnership with the Fira de Barcelona trade fair.
A total of 25 Gold Anuaria awards were presented in different categories covering the main fields of application of printed graphic design, branding and advertising, including signage, publishing, typography, brand and identity design, packaging, digital products, illustration, infographics, etc.
EXHIBITION OF POS ADVERTISING PROJECTS
Graphispag displayed the 18 point-of-sale advertising projects and materials that won the Liderpack-Popai Spain Awards in 2020 and 2021.
These are examples of the innovation, originality and quality of the companies in this sector that provide solutions to feature products in commercial establishments. The projects on display were characterised by their hard-wearing nature, simple transport and assembly at the point of sale, as well as the use of sustainable materials, chiefly cardboard and wood, to permit their recycling. The structures proved to be eye-catching as a result of the graphics and printing.
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