Keynote

In a Context of Change, New Opportunities for Differentiation and Personalisation in Packaging

CONVERSATIONS. Impulso, knowledge area Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging Packaging

Thursday 26, 10:30h - 11:00h | Zona Conocimiento - Hall 1
26-05-2022 10:30 26-05-2022 11:00 Europe/Madrid In a Context of Change, New Opportunities for Differentiation and Personalisation in Packaging

We are living in a time of great changes in the world of packaging, motivated by factors such as: the redefinition of product categories, the response to the challenge of sustainability and the implementation of new technological tools. In this context, a new horizon is opening up for the sector, where the symbolic and functional value of Packaging as a complement to the product is no longer sufficient. Today, a new vision of the strategic value of packaging is creating a universe of opportunities for the development of new solutions.

Zona Conocimiento - Hall 1

We are living in a time of great changes in the world of packaging, motivated by factors such as: the redefinition of product categories, the response to the challenge of sustainability and the implementation of new technological tools. In this context, a new horizon is opening up for the sector, where the symbolic and functional value of Packaging as a complement to the product is no longer sufficient. Today, a new vision of the strategic value of packaging is creating a universe of opportunities for the development of new solutions.

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