Close
Keynote

In a Context of Change, New Opportunities for Differentiation and Personalisation in Packaging

CONVERSATIONS. Impulso, knowledge area Packaging

Thursday 26, 10:30h - 11:00h | Zona Conocimiento - Hall 1
26-05-2022 10:3026-05-2022 11:00Europe/MadridIn a Context of Change, New Opportunities for Differentiation and Personalisation in Packaging

We are living in a time of great changes in the world of packaging, motivated by factors such as: the redefinition of product categories, the response to the challenge of sustainability and the implementation of new technological tools. In this context, a new horizon is opening up for the sector, where the symbolic and functional value of Packaging as a complement to the product is no longer sufficient. Today, a new vision of the strategic value of packaging is creating a universe of opportunities for the development of new solutions.

Zona Conocimiento - Hall 1

We are living in a time of great changes in the world of packaging, motivated by factors such as: the redefinition of product categories, the response to the challenge of sustainability and the implementation of new technological tools. In this context, a new horizon is opening up for the sector, where the symbolic and functional value of Packaging as a complement to the product is no longer sufficient. Today, a new vision of the strategic value of packaging is creating a universe of opportunities for the development of new solutions.

Speakers

Organizers

Close