Build a Brand, not a Business

Enric Jové, CEO of the McCann Barcelona agency, with extensive experience in brand building, has worked for companies such as Vueling, Mapfre, Port Aventura, Ametller Origen, Nestlé, Aldi, CaixaBank, Base and Festival Cruïlla. We will learn about the principles of branding, how the right brand building will allow us to directly generate more business.